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Kenneth Sharp

As the Managing Director of Triage Hospitality Ltd Kenneth Sharp has used his first hand experience of the hospitality industry to create a company which specialises in helping clients to make a difference in their products, helping them stand out in an increasingly commodotised world.  Triage Hospitality does this by integrating businesses sales, marketing and operations into a razor-sharp focus on why a guest will choose a business over it's competition. In a career which has spanned over 23 years Kenneth has worked in positions from Kitchen Porter to Marketing Director and knows how to ensure that all departments work well together. His most notable previous roles include General Manager for several 3-5* hotels as well as Regional Sales and Marketing Manager for Small Luxury Hotels of the World covering hotels in Europe, the Middle East and Africa.

Kenneth began his career by studying for a BA Honours in Hotel and Catering Management at Strathclyde University before taking up a position in the Royal Household at Buckingham Palace for 3 years. It is during this time that Kenneth learned about strict budget control, lessons he has carried with him throughout his career.

Several more qualifications have followed which included the WSET Diploma (Wine and Spirit Education Trust) in 1999 before becoming a certified educator for the trust in 2008. He currently holds the Institute of Directors Certificate and Diploma in Company Direction, a Certificate in Management Consulting and a Certificate in Management Development in Tourism from Cornell University. He is a member of the Irish Hospitality Institute, as well as the Institute of Hospitality, and an Associate Member of the Institute of Consulting and an Associate Member of the Institute of Wines and Spirits.

His understanding of the relationship between operations and marketing when building a brand, especially his knowledge of the electronic communication of that brand and the distribution of inventory, has lead him to speak at a number of venues including ILTM (International Luxury Travel Market) in Cannes, Hotel eMarketing Conference in London and Queen's University School of Management

This all round experience has meant that Triage Hospitality Ltd is often the first port of call for any company keen to boost their revenue and their profits. He has worked with companies such as: The Carlton Hotel Group, Hanly Hotels, Lough Erne Golf Resort, Kinitty Castle, HotelREZ, Hastings Hotels, Park Hotel Kenmare, Tinakilly, Brooks, Hayfield Manor, Dunbrody, Dunraven and Glenlo Abbey, to name but a few.

His past projects of integrating spas into hotels, re-branding hotels and hotel groups and working in electronic distribution have all successfully shown that Kenneth has the breadth of experience to ensure the efficiency of any project regardless of the style, size or location.

Kenneth Sharp
Berttrand Lassallette-Desnault
Kenneth Sharp, BA, Dip (WSET), MHCIMA, MIHI, AIWS, AIBA